I’m a hybrid creative and strategist. Most recently, I’ve been working as a senior strategist at a retention marketing agency, helping brands grow through email & SMS and leading creative teams. I do the data analysis, too - but my highest potential goes beyond spreadsheets, contributing ideas and copy that are memorable and timely.
I’m also really good at using the computer in general.
Lifecycle marketing & campaign strategy
Concepting & creative direction
Brand storytelling & sharp copywriting
Social media strategy & content creation
Design collaboration & visual thinking
Cross-functional leadership & team alignment
Client partnership & big-idea pitching
CREATIVE
Herschel Supply Co.
Copy
Under the guidance of a creative director, I crafted headlines that were selected for Herschel’s “Put Yourself Out There” OOH marketing campaign.
Happy Being
Copy/Marketing Strategy/Design/Social Media
Contributed creative for both paid and brand marketing initiatives for this functional beverage start up
Owned email & SMS program, including developing a science-forward newsletter
Transformed jargon-heavy, technical health & wellness information into approachable, easy-to-digest blogs
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Wondering which fruit to put in your morning oatmeal or yogurt? Try blueberries.
You don’t need to be a PhD to know that blueberries are healthy. But why? We can answer that for you.
A big reason blueberries are so healthy is that they’re the proud home of a incredible phytochemical called pTerostilbene (tero-still-bean).[1] pTerostilbene acts like a superhero by working to fight off many “villains” that are harmful to not only nature, but ourselves. In nature, pTerostilbene's role is to protect plants (like blueberries) from parasites and insects. When in our body, pTerostilbene’s role as an antioxidant is to fight chronic inflammation which is the root cause of lifestyle diseases like Alzhiemer's and diabetes.[2]
How does it work? pTerostilbene is able to fight chronic inflammation by combatting "free radicals" which are the byproducts of our environment (things like pollution, stress, processed food) that create oxidative stress and fuel chronic inflammation.[3]
Let’s look at it another way. Think of free radicals as a bunch of rambunctious kids, think of oxidative stress as the pushing and shoving that happens when kids roughhouse, and think of chronic inflammation as the fine china that gets broken when kids roughhouse. pTerostilbene calms the hyper-active kids (free radicals) down so that they stop roughhousing (causing oxidative stress) and don’t break the fine china (spur chronic inflammation). We all have free radicals roughhousing within us, but through antioxidants like pTerostilbene we can protect our fine china.
Free radicals can be dangerous for much of the body, especially our brain. Free radicals can accelerate our brain's aging process because the inflammation they cause negatively affects neuro function. pTerostilbene works against this process by passing through the blood-brain-barrier, and directly relieving aging neurons from inflammation. This leads to improvements in signaling within the brain.[4]
Do we have proof? Oh yeah.
A six-year study of over 16,000 older individuals found that blueberries were linked to delays in mental aging by up to 2.5 years.[5] In another study, older adults with mild cognitive impairment consumed blueberry juice every day. After 12 weeks, they experienced improvements in several markers of brain function, including memory.[6]
Why is pTerostilbene so effective compared to other plant-based nutrients? Because study after study shows that pTerostilbene is well absorbed within the body (highly bioavailable). As a result, it is able to remain in our bodies long enough to reduce markers of chronic inflammation, like TNF-alpha, and therefore chronic inflammation itself.[7]
What is a “marker” of chronic inflammation? Or TNF-alpha ? Why should you even care? Great questions.
Think of a chronic inflammatory “marker” as a barnacle on a whale, wherever the whale goes the barnacle follows. Tracking inflammatory markers makes it easier to identify chronic inflammation. Those who consistently have elevated markers like TNF-alpha roaming around are likely experiencing chronic inflammation.
What exactly is TNF-alpha? It’s a messenger that white blood cells use to coordinate immune responses. TNF-alpha may not seem so bad because it's employed by the immune system, but TNF-alpha and inflammation more broadly become a problem when they stick around constantly (aka become chronic). A little bit of swelling around a cut is perfectly natural, but when TNF-alpha is hanging around all the time, bringing around chronic inflammation day-in-day-out; that’s when we start to see negative effects and eventually chronic conditions like arthritis.
Although chronic inflammation is bad, it's something we have the possibility to fight. Our lifestyle choices (i.e. our diets, exercise, sleep, and stress management) help dictate oxidative stress in our bodies, and as a result, the chronic inflammation we experience. With insights from some of the top doctors in the country, we at happy being® created an easy to enjoy drink utilizing active ingredients, like pTerostilbene, to help you deal with chronic inflammation.
We put about 962 cups of blueberries worth of pTerostilbene in each of our bottles so you can unlock the power of blueberries to a whole new level. You don’t need to stuff yourself with a million blueberries, just enjoy happy being®.
Steve Marino
Branding & Artist Bio
Designed merch and wrote the PR bio for musician Steve Marino’s 2023 album Too Late To Start Again.
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You might be new to Steve Marino’s music, but Steve Marino is not new to music. From fronting alt-rock outfit JACKY BOY to performing in groups like BUGG and ANGEL DU$T, Marino has been making serious noise for the better part of a decade. Though he’s known as a touring member of some of the most rocking bands around, his bag of tricks doesn’t end there. Steve Marino has stepped forward as an exceptional songwriter in his own right, confidently exemplified by his new record Too Late to Start Again.
Despite outwardly being a “solo record”, a spirit of collaboration is deeply embedded throughout Too Late to Start Again. “These are songs I wrote and demoed in my bedroom,” Marino says, “But inviting other people into the studio who I respect and trust keeps me open minded. Loosening my grip over ‘my’ song has only served me well.” Once again teaming up with producer Ben Lumsdaine, the pair have crafted a record that marries the pop rock polish of SHERYL CROW & THIRD EYE BLIND with crate-digger bonafides like MARSHALL CRENSHAW or SMUDGE. Additionally, the record features guitar work from Matt Berry (THE BERRIES/BIG BITE) and Kora Puckett (BUGG/NARROW HEAD), whose contributions further enliven the songwriting by channeling the finest from the alt-rock era.
But don’t get it twisted: Too Late to Start Again is not simple genre-revivalism. This record is a sincere expression of Marino’s lifelong love for this kind of music. “A huge factor in writing these kinds of songs is capturing memories,” he says. “From gifting So Much For the Afterglow to my mom for Mother’s Day to my dad listening to OASIS on his boombox – I want to make sounds that teleport me to when I was a kid.”
Originally hailing from Florida, Marino moved to Bloomington, Indiana to participate in a small-town music scene that consistently punched above its weight. He’s since relocated to Los Angeles, and Too Late To Start Again reflects his change of scenery. Where 2019’s Fluff was a nostalgic, intimate navigation of love and life in a college town, Too Late To Start Again is sonically sunny and optimistic, with FM-friendly flourishes that retain DIY instincts and lyrical world-weariness.
Tracks like “Got You In My World Now” and “Tune You Out” are packed with hooks and tailor-made for blasting out of an open car window. Elsewhere, “Leaning Off The Sun” and a tender TEENAGE FANCLUB cover invite moments of sweet introspection. Multi-tracked harmonies and danceable drum patterns are in abundance throughout the record, imbuing the songs with an approachable vibrancy that makes Too Late To Start Again distinct not only from Marino’s previous solo material, but from the other bands he tours in, too.
So while this new record reflects a tonal shift in Marino’s musical output, it also operates as a sort of return to form; a journey inward to a more authentic sense of self. According to Marino, “As I’ve gotten older, I’ve reconnected and immersed myself in the music surrounding my youth and have more confidently settled into my identity as a power-pop/alt-rock (whatever you wanna call it) songwriter.” Likewise, the title of the record itself – Too Late to Start Again – further embodies Marino’s candid self-understanding: “I’ve been doing this ‘music thing’ for a while now,” he reflects, “I used to get frustrated comparing my success with others my age, but being in my 30s now, I realize I’m past the point of starting over. Trying to make a living touring and recording music is the one thing I want to do with my life, period.”
Steve Marino isn’t just another hardcore dude cashing in with a power-pop side project. Too Late to Start Again is an honest testament to Marino’s dedication and passion for music, and a nuanced step forward for a scene veteran whose new collection of songs demonstrates that he still has so much more to say.
STRATEGY
Anti Social Social Club
Email & SMS strategy + copy/design direction
Increased email-attributed revenue ~68% quarter-over-quarter within the first 90 days.
Overhauled lifecycle flows (welcome, cart/checkout abandonment, browse abandonment) to scale unique conversions and revenue.
Implemented creative A/B tests (e.g., hero treatments, curiosity-driving product reveals, “salesy” abandonment treatments) that improved engagement and informed iterative campaigns.
Improved list health with lower unsubscribe rates and built a segment-forward roadmap to drive more predictable revenue (e.g., intro offer in welcome flow, consolidation of transactional messaging).
Established scalable email strategy tied to client KPIs, balancing volume growth with performance preservation.
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Graza
Email & SMS strategy + Team Lead
Awarded 2024 Best Design from ReallyGoodEmails
Grew Email attributed revenue by 44% for this fast-scaling, brand-forward CPG brand
Built and launched custom lifecycle flows for Graza that dynamically responded to subscriber behavior and subscription status, improving retention and reducing churn.
Designed subscription-aware automation (e.g., pre-renewal reminders, lapsed-subscriber winbacks, and upsell pathing) to keep recurring revenue predictable and increase lifetime value.
Created segmented, responsive flows that treated subscribers differently based on cadence, tenure, and engagement—driving higher repeat purchase rates without increasing send volume.
Integrated subscription program signals into email logic, enabling real-time adjustments (pause/resume, replenishment timing, and nurture) that reduced involuntary churn.
